January 1st 2010 marks the start of my fourth year as a freelance designer. I think under normal circumstances and a very old world way of thinking, this would be the appropriate time to recollect my experiences in a semi-sappy overemotional blog that has nothing to do with the progress of my work. Although I am very grateful for my experiences and the people who have shaped my world along with them, I feel as though at this point in time my only concern is the present moment.
The year 2010 begins a point in time marked by greater restraint and compassion for the good of mankind. We are in the midst of creating new habits and practices to bring about the new shift in consciousness. This begins with the world we design for ourselves.
As a designer, I feel solely responsible for creating the world that we evolve in. With this great responsibility comes the satisfaction of knowing that my inspired vision has helped shape a more positive world.
To start fresh for a new decade, I formulated a concept in order to stretch my visions across all the world’s stage. I have never been confident putting my brand aside and putting all of my energy into a project under a new alias, let alone putting my trust in someone else to share my vision, until now.
Branding this new company with the symbol for Infinity, I intend on this adventure to be limitless and beyond any type of boundaries. Our shared vision is inspired by a designers seemingly ‘effortless’ ability to make something extremely complicated look simple and almost as if it were not designed at all.
As of January 1st 2010, I am proud to announce, in partnership with close friend Gage Young, The Undesigned, a movement of inspired thought through creative direction; a larger than life endeavor to seek out large-scale creative projects in order to inspire the world. With agency representation provided by JJ Cassiere of The Kirby Organization [tkoco.com], Gage and I collectively plan to provide our creative services to a much larger audience than we have been focusing on thus far in our careers. Our goal is to provide our clients with the creative vision that is sometimes hard to come by when attempting to release any type of project.
In addition to our creative endeavors, we will also be releasing a line of LIMITED edition apparel. Details to follow this spring.
The official press release will be announced early this January; we appreciate all the effort that any of you have made already in order to get this off the ground.
With all of this being said, here’s to 2010. At this point in time I feel invincible and have no idea where this year may take me. Expect the unimagined, the undesigned…
Peace & Love [STAY POSITIVE]
James Phillip Charles Lano II
http://www.theundesigned.com
http://theundesigned.tumblr.com
http://www.twitter.com/theundesigned